Independent hotels facing the addictive reach of OTAs
It is undeniable that the biggest change in recent years is related to technology and automation and, despite the apparent slowness of the hotel industry to adapt to new technologies, it seems that something is changing. More and more hotels and hotel chains are relying on new systems, technologies and innovative concepts to enhance the digital guest experience and allow travelers to interact in a modern way with their brand.
Hotels and hotel chains are increasingly relying on new systems, technologies and innovative concepts to enhance the digital guest experience and allow travelers to interact in a modern way with their brand.
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Travel manager, an invisible figure in the face of the blindness of some companies
After many years in a sector that I am passionate about, I have always thought that Spain, with its level of business passengers, the quality of tourism we offer and its strategic position in Europe, would have a clear understanding of the importance and value that having a Business Travel Manager or Corporate Travel Manager brings to companies. But I was wrong. Looking on LinkedIn for indicative salaries to make a study, this position does not appear…
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Guidelines for communicating policy to travelers in a personalized way (I)
The coexistence of different generations in the same company, from the purely analytical to the digital natives, such as the millennials, requires careful customization of messages and communication strategies. To this end, even the different employee profiles must be taken into account depending on their attitude towards technological developments or towards the journey itself. Here are a few guidelines to tackle this delicate task.
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The Internet of Things (IoT) in hotels for the Business Traveler 3.0
I'm sure many of you have heard about the Internet of Things (IoT), but what are we really talking about? This concept was born at MIT (Massachusetts Institute of Technology) in Boston and is something simple and complex at the same time that refers to the most everyday electronic devices become more intelligent and independent, making your life easier on a daily basis.
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The four pillars of persuasion for compliance with the travel program
The travel manager often triggers —and ideally leads—change processes in companies that require a positive and collaborative response to achieve the intended results. Their ability to gain buy-in, iron out inevitable resistance and manage change is crucial, but according to most research it should not be seen as a matter of charisma or talent.
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Minibar, some curiosities about this tempting roommate
The evolution of the minibar, that appliance that has been integrated in the rooms of four- and five-star hotels for 60 years, has aroused both supporters and detractors, but the truth is that it exists by regulation and constitutes an added value for the client. Taking care of even the smallest detail in a hotel is essential, something that also extends to other devices, such as kettles and coffee makers, so that the well-being of the guest is always guaranteed.
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