There are experiences that linger in your memory long after you?ve left a hotel. Sometimes it?s a spectacular view, an exceptionally comfortable bed, or a memorable breakfast. Other times, however, the memory is linked to something much harder to describe: a scent.
In the dynamic world of events, generational diversity in work teams has become a decisive strategic advantage. Based on data from the latest Economically Active Population Survey (EPA), the average composition in Spanish companies is 16% Gen Z (born between 1995 and 2010), 22% millennials (1982–1994), 53% Gen X (1965–1981) and 9% baby boomers (before 1964).
Teleworking has become an established reality among Spanish professionals. According to a Zoom survey, 55.4% say they will continue to telework from home during the summer months, confirming the definitive consolidation towards hybrid models beyond the pandemic context and the subsequent return to the office that many companies have implemented.
Although the day pass concept is still little known to the general public, it has become one of the fastest growing trends in the global travel industry. According to the most recent data, the daily hotel access market is experiencing annual growth of more than 400%, driven by new lifestyles, digitization and the desire for short but intense experiences.