Travel Advisors held its General Assembly on April 16 in Barcelona, as part of an event that coincided with the association?s 30th anniversary celebration. During the event, in addition to outlining strategic plans to strengthen TAG?s leadership in the independent agency sector, the Board of Directors was renewed. José Miguel Gimeno, CEO of MTGlobal, was elected as the new president.
Growing regulatory pressure and the geopolitical landscape are placing data sovereignty at the center of business strategy. In the business travel sector, this trend takes on a critical dimension: companies are beginning to question the extent to which they should delegate the management of their information to third parties?such as travel agencies or technology providers? and are opting to strengthen their direct control over their data.
The evolution of corporate events is redefining the role of venues, which are shifting from being mere containers to becoming key elements of the experience and brand communication. Carmen de la Maza, director of The 19th Hole Barcelona, analyzes the trends that are transforming the sector, from true sustainability to the need for more human, flexible, and participatory environments.
For years, humanoid robots were seen as a futuristic promise that was difficult to bring to life in the day-to-day operations of the hospitality industry. However, recent advances in artificial intelligence are reigniting their potential as an operational tool in the sector, opening the door to new models of customer interaction.
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Even as artificial intelligence continues to expand in the travel sector, users still show a clear preference for traditional planning and verified information. This is reflected in a survey conducted by Civitatis of more than 7,000 travelers, which shows that 60% still trust human input more than recommendations generated by algorithm . . .
