Artificial intelligence has become a common tool for travel planning, but it doesn't always generate viable itineraries. DIT Gestión reports that more and more travelers are turning to travel agencies with AI-generated proposals that require adjustments before they can be booked, which reinforces the role of the travel agent as an advisor capable of validating routes, correcting errors, and adapting each trip to practical realities.
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Talent loss has become one of the main threats to the competitiveness of large companies. High turnover, generational turnover, and restrictive travel policiescan compromise up to 50% of certain financial and operational results, according to a study by Entelgy conducted among 300 CEOs and executives of large Spanish companies.
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Nearly 500 professionals and more than 50 speakers participated on July 8 and 9 in the 4th Innovation Summit Business Travel & MICE, organized by Forum Business Travel & Events, which identifies the major trends that will shape the future of an industry that is increasingly strategic for the economy.
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Tourist overcrowding has become a new challenge for business travel. In Spain, 77% of business travelers say they are affected by mass tourism, a phenomenon that is already hindering business travel and complicating its planning, according to SAP Concur?s Global Business Travel Survey 2026.
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Customization, flexibility, and technology are redefining the corporate event space market. In this interview, Sara Berdón, Head of Events at Cloudworks, discusses how companies? needs have evolved, which factors carry the most weight when choosing a venue, and what trends will shape the future of the MICE sector.
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Event organizers face a new challenge: capturing the attention of an increasingly demanding audience that prioritizes the value of the experience over the size or prominence of the event. This is the conclusion of the Event Industry Trend Report 2026, prepared by the specialized agency Mdg based on an analysis of thousands of global event marketing campaigns carried out in 2025.
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