The corporate meetings and events industry is undergoing a transformation marked by a search for more human, creative, and personalized experiences. That was one of the main conclusions of the MICE Experience Sessions, held on May 12 and 14 in Madrid and Barcelona, two events that brought together event planners, agencies, hotels, airlines, and technology experts to discuss the sector?s new challenges.
Artificial intelligence, automation, and technological integration are redefining corporate travel management at an unprecedented pace. That was one of the key takeaways from the first edition of Business Travel Tech, the new forum launched by Forum Business Travel & Events to analyze how technological tools applied to business travel are evolving and what the new role of the travel manager will be in this transformation.
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The MICE industry once again demonstrated its strength and ability to draw a crowd at the Global Meetings Industry Day (GMID) and the 8th MPI Iberian Awards, which brought together 183 professionals at Puy du Fou Toledo, a record-breaking attendance for the Iberian chapter of MPI. The event recognized the talent, innovation, and excellence of some of the sector?s leading figures.
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BT Lab, the strategic think tank for travel managers, highlights the need to transform corporate travel policies to adapt them to an increasingly diverse environment, in which inclusion, equity, and traveler safety play a strategic role within organizations. This is outlined in its report ?Toward Inclusive Corporate Travel.?
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59% of organizations acknowledge that they have to correct manual errors before making financial decisions, while more than half still rely on manual tasks to prepare forecasts. A study by SAP Concur warns that poor data quality and a lack of integration between systems continue to compromise expense control, especially when it comes to business travel.
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The Forum Business Travel & Events (FBT&E) continues to expand its network of partners with the addition of Camelot SBT as a sponsor. The technology brand is joining the project with the aim of providing corporate travel professionals with insights based on its technological and innovative expertise. In a context where companies demand greater control, transparency, and analytical capabilities, its solution positions itself as a key tool for strengthening the strategic role of the travel manager.