Artificial intelligence, personalization, sustainability, and attendees? new expectations are transforming the MICE industry. Belén Salgueiro, director of Simmer Events by VB Group, analyzes the challenges facing companies and event agencies as we look toward 2027 and explains why creativity, trust, and human connections will continue to make the difference.
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IATA will integrate OneVasco's services into its Timatic platform to streamline visa procedures prior to international travel. The new feature will allow users to move from checking entry requirements to receiving assistance with the visa application within the same digital environment, although its implementation will depend on each airline.
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The Global Business Travel Association is calling on European institutions to ensure that new EU regulations facilitate the booking and management of corporate travel, improve integration between different modes of transportation, and strengthen protections for business travelers in the event of potential incidents.
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The Travel Advisors Guild (TAG) expects to close out 2026 with revenue of nearly 700 million euros, after posting 8% growth. The association took advantage of its 27th "Meeting Among Friends" in Rome?coinciding with its 30th anniversary?to take stock of its progress and outline some of its key future projects, including the promotion of Nativo, the launch of TAG Lab, and its international expansion.
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Sustainability is gaining importance in corporate travel management, although translating environmental goals into day-to-day decisions continues to pose challenges. Cost, the availability of alternatives, and the specific needs of the trip itself influence these choices, while companies are incorporating new tools to reduce the environmental footprint of their travel programs.
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Are we designing true incentive trips or, in some cases, simply paid vacations? ?Do we really measure the impact of events? What role do emotion, personalization, and the little details play?? These were some of the questions that took center stage at the third edition of MICE Hub by Newlink, held at the Hyatt Regency Hesperia Madrid and organized by Newlink Spain in collaboration with Forum Business Travel & Events.
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