The emergence of the so-called ?Intelligence Quotient Era? marks a turning point in the evolution of corporate events, driven by the integration of artificial intelligence and hyperconnectivity. This new paradigm is transforming both the design and execution of hybrid events, giving way to smarter, more personalized, and measurable experiences.
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As business travel enters a new phase of maturity, companies are redefining their travel programs with a more strategic, efficient, and results-oriented approach. BWH Hotels, with an international network of more than 4,000 properties, is positioning itself as a key partner in this evolution. Carolina Justribó, its EMEA Sales Director, analyzes how the rules of the game are changing in corporate accommodation.
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Nautalia Empresas is embarking on a new chapter under the name Nautalia Business Live, a rebranding initiative through which the Travel Live group?s corporate travel division is strengthening its position in the sector and its commitment to a service model based on excellence, expert advice, and personalized customer service.
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The scale of corporate events is changing. Instead of large, crowded gatherings, more and more companies are opting for smaller, more exclusive formats designed to foster higher-quality relationships. This trend, identified in recent reports from the MICE sector, responds to the need to maximize the impact of each interaction.
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