"AI allows event organizers to let their imaginations run wild."

Artificial intelligence is accelerating the development of new experiences for corporate events and reducing their production costs. Joaquim Pintó, CEO of Padcelona, analyzes the impact of this technology on an industry that, he says, is undergoing a profound transformation. Avatars capable of interacting with attendees, personalized activations, and new ways to analyze attendee behavior are just some of its applications.

 

At conferences and forums related to corporate travel, these tools also open up new avenues for enhancing networking and building relationships with sponsors. For Pintó, the key lies in exploring their potential and measuring the value they bring to organizers and attendees.

¿What does Padcelona do?

Padcelona has been developing the technological aspects of corporate events for 15 years. It has its own platform to manage events from start to finish: registration, credentials, access control, and an app. In addition, it has a team that creates customized engagement activities and interactive experiences.

?How is artificial intelligence changing the events industry??

From a technological standpoint?which is the perspective I can speak to?we?re experiencing a tsunami in the industry. What used to take four months to develop now takes three weeks, and what used to cost 30,000 euros to produce now costs 6,000. That means there are no limits to the imagination of event organizers?with all the good and bad that entails.

?Any recent examples??

In April, we brought an AI-powered medical avatar to a fertility conference in Taipei, where it interacted live with the audience during a plenary session. Volkswagen also used an AI-powered avatar at its latest event and recorded 35% more engagement than at the previous edition.

Where does this technology fit into a corporate travel event?

It works best at conferences and forums with sponsors. An activation in the networking area gives attendees a reason to stop by and allows the sponsor to generate qualified leads to follow up with after the event.

¿What would you say to an organizer who?s hesitant to try it?

Ask their vendors for a demo and consider who will be in the room on the day of the event. It?s no longer just about the impact that the use of technology and artificial intelligence can have on the audience, but also about the data that can be extracted regarding attendee behavior. If anyone thinks the price of innovation is high, they can?t imagine what they?ll pay for turning their back on it.