The pairing of technology and travel has undergone a major change in recent times. People are consumers, workers and users at the same time. A transversal relationship is being generated in the shopping experience. Fifth installment of the pioneering study in our country conducted by Forum Business Travel, in collaboration with Amadeus Spain.
According to research conducted by the Global Business Travel Association (GBTA) in collaboration with AIG Travel, 8 in 10 women say they have had one or more safety-related concerns or incidents while traveling for business in 2019. Women take precautions in many facets of their lives, especially when it comes to personal safety and, business travel, is no different.
The traveler is changing rapidly: his way of getting information, of booking, of organizing his trips… He demands an experience that is as digital as possible, easy and intuitive, stress-free, secure… He wants to use several devices and communicate through different channels. In addition, they value predictive services that know their tastes and needs. Fourth installment of the pioneering study in our country conducted by Forum Business Travel, in collaboration with Amadeus Spain.
The arrival of 2020 has brought with it a new day. It is time not only to make predictions, but also to take a look back at the progress the travel industry has made to date. While the meme ‘Ok, boomer’ may be a bit of an exaggeration, it illustrates a widening gap between different generations. Each is defined by unique perspectives, interests and values, with different points of view when it comes to travel. The challenge for suppliers is to adapt.
The major global hubs for the birth, growth and development of startups in the Western world are Palo Alto, in California, and Tel Aviv, the capital of Israel, driven by its isolation and the enormous weight of the military industry. There are also satellite hubs in Los Angeles and New York, as well as a multitude of regional and local initiatives. Europe ranks third, especially London, Paris, Berlin, Barcelona and Madrid. In the East, the great power is China. Third installment of the pioneering study in our country conducted by Forum Business Travel, in collaboration with Amadeus Spain.
The ‘hotelligence’ culture, sustainable hyperlocalism, ‘phigitalism’, gastronomic tourism and the personalization of experiences that generate knowledge are on the travel agenda for 2020. In a universe saturated with offers for travelers, there are still spaces to be filled. Barceló Hotel Group has conducted a survey through its social channels in which nearly 100,000 users from around the world have participated, and presents the travel trends for next year.