Guidelines for communicating policy to travelers in a personalized way (and II)
Second and final part on practical recommendations for communicating internally the implementation or modifications of the travel policy, taking into account the coexistence of different generations in the same company, from the purely analytical to the digital natives. In any strategy, personalization is the key, according to the study Convincing the Traveler. La psicología de la persuasión en el Business Travel, prepared by Forum Business Travel and Amadeus Spain.
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Independent hotels facing the addictive reach of OTAs
It is undeniable that the biggest change in recent years is related to technology and automation and, despite the apparent slowness of the hotel industry to adapt to new technologies, it seems that something is changing. More and more hotels and hotel chains are relying on new systems, technologies and innovative concepts to enhance the digital guest experience and allow travelers to interact in a modern way with their brand.
Hotels and hotel chains are increasingly relying on new systems, technologies and innovative concepts to enhance the digital guest experience and allow travelers to interact in a modern way with their brand.
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