Guidelines for communicating policy to travelers in a personalized way (and II)

Second and final part on practical recommendations for communicating internally the implementation or modifications of the travel policy, taking into account the coexistence of different generations in the same company, from the purely analytical to the digital natives. In any strategy, personalization is the key, according to the study Convincing the Traveler. La psicología de la persuasión en el Business Travel, prepared by Forum Business Travel and Amadeus Spain.