Every trip has a human cost. Traveling generates stress, there is no doubt about it. This is what some experts call traveler friction and is directly related to the concept of traveler experience. New installment of the report “The Business Travel Cycle”, published by Forum Business Travel.

A truly transversal process, which has made the sales force more agile, but also the executive body. However, such a radical change has required a previous work of mentalization and corporate culture to motivate the professionals involved in the change.