Notes on open booking: the traveler and the company in the face of innovation

In the last few years, and even more so in the last few months, the travel industry, in the broadest sense, has witnessed major changes: emergence of new businesses, creation of new concepts, mergers and acquisitions… Any innovation, whether recent or long-awaited, does not fail to be questioned, cause debates and, often, raise reservations and arouse rejection.

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Affiliate programs: keys to the Age of the Self

The growing demand from consumers to belong to a community of like-minded people with whom they can share opinions and knowledge about their brand experiences and the momentum brought about by the emergence and growth of social networks have led to the emergence of what we call "The Age of the Self", i.e. the desire of consumers to maximize their integration into a group without giving up their individuality. But what is the value of these communities? A report by IHG unveils some of its key findings.
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