Dynamic heat maps or how to manage visitor flows at large events
Wizzie and NTT, together with Ifema Madrid, launched during the last edition of Fitur a solution in the field of big data and artificial intelligence to control the capacity through data on the behavior of attendees from counting cameras and measurement of devices connected to the wi-fi of the enclosure anonymously. The future of events will be closely tied to tracking technology.
This real-time data analysis technology was implemented at Ifema Madrid on January 19-23, during the Fitur 2022 trade show, taking advantage of the advanced Wi-Fi 6 network, deployed with technology from Cisco.
Through the information that Wizzie Data Platform collects from IoT sensors, fairgrounds obtain data on attendees such as location, journeys, stay in an area, visitor count, entrances and exits, etc.
Tracking screens display the movement andconcentration of visitors and trade show staff through so-called dynamic heat maps to provide a secure venue experience.
Analysis enables live detection of high occupancy or traffic areas so that action can be taken early on to create a natural distribution of visitors during the show, leading to more efficient overall service times.
For visitors who made use of Ifema Madrid's guest wi-fi network at the last Fitur trade show, Wizzie and NTT's technology created detailed profiles. The data obtained allows to understand the tastes and the trends of the visitors to offer them a personalized information, based on their location and interests.
Wizzie displays in real time the posts on social networks through the hashtags defined in an event. In this way, organizers can assess the satisfaction of users attending an event based on their opinions on social networks.
By transforming hall plans into digital maps, it is also possible to monitor the formation of queues, possible, bottlenecks, bottlenecks, bottlenecks, small and medium-sized, or bottlenecks;bottlenecks and agglomerations through Wizzie's location-based visitor reporting tools.
The system Wizzie Data Platform is capable of examining terabytes of data on movement of visitors, the temperature of a space or the CO2 levels. In cases of density exceeding the limits established by the anticovid protocols, the organization can send security personnel to divert flows or manage queues.