New generations are no longer satisfied with just attending an event: they want to live it, feel it and co-create it. They are looking for purpose, authenticity and real connection. They want to participate, have their say and be part of a shared experience that reflects their values and their way of understanding the world. Read more
The MICE sector is facing a paradigm shift driven by new generations. During the second edition of MICE HUB by Newlink, professionals and experts reflected last week on how to design corporate events based on co-creation, purpose and authentic connection. The meeting took place at the Hilton Hotel in Barcelona, after the success of the first edition in Madrid last June. Read more
The III Innovation Summit Business Travel & MICE (ISBTM2025), held on July 2 and 3 at the Eurostars Madrid Tower, brought together nearly 400 professionals from the business travel and corporate events sector, consolidating its position as the benchmark forum in Spain. Read more
The III Innovation Summit Business Travel & MICE (ISBTM2025), held on July 2 and 3 at the Eurostars Madrid Tower, brought together nearly 400 professionals from the business travel and corporate events sector, consolidating its position as the benchmark forum in Spain. Read more
The III Innovation Summit Business Travel & MICE (ISBTM2025), held on July 2 and 3 at the Eurostars Madrid Tower, brought together nearly 400 professionals from the business travel and corporate events sector, consolidating its position as the benchmark forum in Spain. Read more
The III Innovation Summit Business Travel & MICE (ISBTM2025) concluded yesterday in Madrid with a call for sustainable and human innovation in corporate travel, with space to analyze the great challenges and opportunities of the sector. Read more