Madrid will once again become the epicenter of business travel and corporate events with the fourth edition of the ISBTM (Innovation Summit Business Travel & MICE), a leading conference organized by Forum Business Travel & Events, which will take place under the slogan ?Be Transformer, Use Your Power.?
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Madrid will once again emerge as a hub for corporate travel and business events with the fourth edition of the ISBTM (Innovation Summit Business Travel & MICE). This leading forum, organized by Forum Business Travel & Events, will take place under the theme ?Be Transformer, Use Your Power.?
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The tourism industry is facing significant changes in a context that demands innovation and adaptability. One of the most anticipated events in this field is ISBTM 2026, which will take place at an iconic venue. This gathering is shaping up to be a must-attend event for leaders, professionals, and enthusiasts in the hospitality and tourism industries, eager to learn about the trends that will shape the sector?s future.
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On July 8 and 9, Madrid will host the fourth edition of ISBTM ? Innovation Summit Business Travel & MICE, organized by Forum Business Travel & Events. Under the slogan ?Be Transformer, Use Your Power,? the event will bring together professionals from business travel and corporate events to analyze the trends, challenges, and opportunities that will shape the future of the sector.
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The fourth edition of the Innovation Summit Business Travel & MICE (ISBTM 2026) will be held on July 8 and 9 at the Eurostars Madrid Tower, featuring more than 50 speakers, leading executives, and a program focused on innovation, strategy, and the transformation of the sector.
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Artificial intelligence, automation, and technological integration are now at the heart of the transformation of corporate travel, according to the findings of the first edition of Business Travel Tech, the new forum launched by Forum Business Travel & Events to analyze the evolution of technological tools applied to this segment and the future role of the travel manager.
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