The training course on generative artificial intelligence applied to event organization was held on January 29 and 30 at The Westin Madrid Cuzco hotel, bringing together event planners, event agencies, and professionals from supplier companies in the sector interested in improving their productivity, optimizing processes, and enhancing the customer experience through the use of new technologies. Read more
After the success of the course on artificial intelligence in business travel, Forum Business Travel & Events announces a new edition of its training program, this time focused on the MICE segment. Read more
After the enormous success of the course dedicated to artificial intelligence in business travel, held last May, Forum Business Travel & Events launches a new edition of its Generative AI Course, this time specifically oriented to professionals in the MICE segment. It will take place on January 29 and 30, 2026, at The Westin Madrid Cuzco, in two intensive days with an eminently practical agenda. Read more
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Sustainability has ceased to be a reputational element to become a real management criterion in corporate travel. This is confirmed by the second edition of the study "ESG Roadmap for Corporate Travel", presented by Forum Business Travel & Events with the collaboration of Lufthansa Group.
Sustainability has ceased to be a reputational element and has become a real management criterion in corporate travel.
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Sustainability has gone from being an added value to become a key pillar in corporate travel. This is reflected in the second edition of the "ESG Roadmap for Corporate Travel", prepared by Forum Business Travel & Events together with Lufthansa Group, which analyzes the degree of implementation of ESG criteria in the business travel policies of Spanish companies. Read more
The 2nd edition of the whitepaper "ESG Roadmap for Business Travel," prepared by Forum Business Travel & Events in collaboration with Lufthansa Group, confirms the consolidation of sustainable policies in organizations, although inequalities persist between sectors and gaps in the traceability of information, especially in accommodation and ground transportation.
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