The role of the travel agent in business travel is changing rapidly. Until recently, their function was focused on the more transactional aspects, but technology is forcing them to take on a consulting role regarding the new services demanded by companies, according to the conclusions of the special sessions on trends held by Forum Business Travel in Madrid and Barcelona. Read more
Companies have realized that policing travelers to conform to management policy when booking business travel doesn't work and doesn't save money. That's why the latest trends are turning to persuasion and gamification techniques, which are much more effective. Spain is starting to jump on this bandwagon, with more travel in the English-speaking world, according to the conclusions of the latest Forum Business Travel conferences in Madrid and Barcelona. Read more
Spanish travel managers are starting to apply persuasion and gamification techniques, which have been widely used in the English-speaking world, to get travelers to comply with corporate travel policies. These are some of the conclusions of the conference ‘The art of aligning the traveler with the objectives of the company’ of Forum Business Travel in Madrid and Barcelona. Read more
Convince and persuade through internal communication or with rewards and incentives. That is the strategy that Spanish companies are starting to implement to get employees to conform to travel guidelines, following a model that is more developed in the United States and the English-speaking world in general. The days of redirecting frequent travelers by way of penalties are set to disappear. Read more
The annual meeting of sponsors of Forum Business Travel has ratified the evolution of this training platform towards a community of travel managers in which participation, exchange of experiences and contents of a more strategic nature in the management of business travel will be promoted. The increase in the number of attendees supports this orientation. Read more
Comments by Rubén Lázaro, Air Europa's National Manager, at the Forum Business Travel conference. Read more