According to the study ‘Convincing the Traveler. The Psychology of Persuasion in Business Travel’ by Amadeus and Forum Business Travel, traditional practices based on enforcement and penalization to enforce travel policy have been left behind to make way for persuasion-based techniques to engage the traveler in savings goals.
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Penalizing the traveler for deviating from company policy yields poor results Most travel managers find that penalizing the traveler for deviating from company policy tends to yield poor results; persuasion-based techniques are being used to involve the traveler in the company's objectives with skills that go into the field of psychology and personal skills.
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Company travel managers need new skills in a globalized world where large companies spread their departments and business units across several countries with different cultures. As participants in the June sessions of Forum Business Travel concluded, persuasion, leadership and trust speak different languages and need to be understood. Read more
Company travel managers need new skills in a globalized world where large companies spread their departments and business units across several countries with different cultures. As participants in the June sessions of Forum Business Travel concluded, persuasion, leadership and trust speak different languages and need to be understood. Read more
Technology is significantly transforming the service model offered by corporate travel agencies, which must now strive to adapt their services to new customer needs, so that "the future of the travel agency is shifting from logistics to strategy and consulting," according to Forum Business Travel. Read more: http://www.europapress.es/turismo/corporativo/
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Travel agencies specialized in corporate travel are making a great effort to adapt their services to the new needs opened up by technology. Chatbots, virtual reality, predictive analytics, gamification, new booking protocols, data security, blockchain… All these factors put the focus on traveler satisfaction and open important challenges for the business model on which intermediation has traditionally been based, according to the conclusions of
Travel agencies are making a great effort to adapt their services to the new needs opened up by technology. Read more