Digital Identity, more security and efficiency at the service of the traveler

Digital Identity refers to the set of technologies and processes that enable secure and reliable identification of individuals and entities in digital environments. In the tourism sector, this technology is essential to ensure secure access to services, protect travelers' personal information and facilitate the user experience.

Among the most widespread solutions, according to Rubricae, are:

• Electronic signature: Advanced and qualified electronic signatures meet the highest standards of security and authenticity. Both generate an evidence document that guarantees the integrity and non-repudiation of the signed documents.

• OTP Secure: Enforces electronic signature security by using OTP (One-Time Password) codes to verify each transaction securely and reliably without leaving your business environment, helping to eliminate user friction.

• Video ID: Incorporates an embedded OCR to validate the authenticity of ID documents, followed by a Video ID process that verifies the user's identity in real time.

• OCR ID: Easily reads and extracts data from ID documents, verifies their authenticity and compares the user against checklists. This tool supports more than 2,500 types of ID documents from 193 countries, ensuring compliance with KYC (Know Your Costumer) guidelines and AML (Anti Money Laundering) laws.

• Voice ID: fuses the user's identity with artificial intelligence to create a unique voiceprint, compare and verify it. This method prevents counterfeiting and significantly enhances security in all operations.

• Communications via email or SMS:can be certified or standard. In the certified ones, an evidence of sending, receiving and opening is generated, which proves its authenticity. On the other hand, RCS (Rich Communication Services) is a technology designed to enrich the user experience on mobile devices through multimedia messaging and advanced features. The RCS allows validating the sender giving more security in this type of sending.

Tourism is an essential economic engine for Spain and the world. The ability to integrate and protect data through 360 Digital Identity not only ensures regulatory compliance, but also enhances the traveler experience,”, explains Francisco Sánchez Díaz, director of Enterprise Business at Rubricae.

With these technologies, companies in the tourism industry can implement predictive analytics, optimize resources and personalize services in order to redefine the user experience. In addition, operators will be able to improve internal processes, reduce costs and increase their competitiveness in an increasingly globalized market.