What's Next in Travel: Modular Experience, Magnetic Battle and Redefining Destinations

The evolution of the travel industry, subject to intense internal and external changes, is shaping a new market in which companies will have to adapt, according to Travel Trends 2018, the third edition of the Accenture Interactive report. The study previews the main trends that are shaping the travel industry, including what the consultancy calls the Modular Experience, the Magnacute;tic Battle and Destination Redefinition.