Valencia and Malaga emerge as the main up-and-coming destinations in the MICE sector in Spain

In recent years, Madrid and Barcelona have traditionally been the leading cities in terms of tourism and events in Spain. However, Valencia and Málaga are rapidly emerging as important competitors in this field, according to data provided by Consultia Travel. A crucial factor has been the work of local convention bureaus.

On the one hand, Valencia has experienced significant growth in several aspects that bring it closer to the capabilities and attractions of Madrid and Barcelona. Firstly, the capital of the Valencian Community has considerably improved its aérea connectivity, with an increase in the number of national and international flights. This facilitates the arrival of tourists and event participants from various parts of the world.

In addition, the city has seen an increase in the offer of hotels, from luxury accommodations to more economical options. This makes it possible to accommodate a greater number of visitors and offer various alternatives to suit different budgets.

Also, Valencia also offers a very extensive number of infrastructures for events. Over the last few years, the city has developed numerous contemporary and versatile venues that can be adapted to different types of events, from congresses to exhibitions and festivals.

However, Valencia also has emblematic venues, such as the Palacio de Congresos, one of the most modern and functional spaces in Valencia, ideal for large conferences and business events. Also of note is the City of Arts and Sciences, an architectural and cultural complex that offers a variety of innovative and attractive spaces for events.

Málaga is also emerging as an emerging center in Spain, particularly in the technology and investment fields. Specifically, Málaga is becoming a sort of "Silicon Valley" at the national level, attracting a considerable amount of investment in the technology sector.

This development is boosting the local economy and positioning the city as a center of innovation and entrepreneurship.

In this line, the city has received important investments that are promoting the development of new infrastructure and improving the quality of life. This not only attracts tourists but also professionals and companies looking to establish themselves in a dynamic and promising environment.

According to the report, “a crucial and common factor in the growth of Valencia and Málaga has been the work of the local convention bureaus. These organizations, which act as tourism offices specializing in promoting the city for events, have played a vital role. In addition to promoting the city as a MICE destination, they assist event organizers by providing information, advice and logistical support. This includes everything from the selection of venues to the management of the necessary permits. Therefore, they also work closely with hotels, convention centers, transportation companies and other suppliers.