The third edition consolidates ISBTM as the benchmark event for corporate travel and events
Innovation Summit Business Travel & MICE (ISBTM) consolidates in its 2025 edition as the most important event for professionals in the business travel and corporate events sector. With nearly 80 confirmed speakers and the registration of more than 350 attendees, ISBTM has prepared two intense days full of content, with lectures, panel discussions, presentations, interviews and networking spaces in which to anticipate market trends. The congress will take place at the Eurostars Madrid Tower on July 2 and 3.
According to the Braintrust report for the Spain Convention Bureau, published last February, the MICE (Meetings, Incentives, Conferences & Exhibitions) sector's turnover in Spain will exceed 14,296 million euros in 2024, 7% more than the previous year, with 10,540 million travelers. Forecasts for this year point to a turnover of around 15 billion, up 4.9%, and an increase in participants of between 1.5% and 2%, to 10.9 million.
With regard to Business Travel, 50% of European corporate travel managers expect an increase in the business travel budget by 2025, compared with 33% who anticipate it will remain the same, according to the latest survey by the GBTA association.
Innovation Summit Business Travel & MICE is an initiative organized by the continuous training platform Forum Business Travel & Events, which since 2010 has been promoting all kinds of activities for business travel managers and organizers of corporate events. Through its communication channels, the community extends its networks to 10,000 professionals in Spain, Portugal and Latin America.
The first day, which will be dedicated to Business Travel, will be opened by Juan Cierco, president of the Tourism Council of the CEOE. Among the contents confirmed are smart solutions in business travel, innovation in Business Travel, the impact of AI on corporate mobility, the adoption of ESG policies or the new priorities of hotels.
On the second day, which will take place on July 3, the opening will be given by Luis Gandiaga, president of Foro MICE. It will focus on the meetings and professional events segment, with spaces for debate on the era of impact, overcoming the traditional MICE model, how to cook an event or sustainability without posturing in destinations, among others.
The forum will bring together in Madrid top executives of the main suppliers in the sector, including Air Europa, American Express, Apartool, Apartur, Barceló Hotel Group, Binter, Burgos Convention Bureau, BWH Hotels, Consultia Business Travel, Costa del Sol - Málaga, Cytric by Amadeus, Emburse, Etihad Airways, Euroforum, Eurostars, FCM, Gran Canaria Convention Bureau, , Hotek, IAG7 Viajes, Iberia, Imbric, Iryo, Joinup, , Lufthansa Group, Marquis Reforma, Meetmaps, Meliá Hotels International, Minor Hotels, Visit Norway, Productores de Sonrisas, Radisson Hotels, Región de Murcia, Sabre, Sercotel, TechforMICE, Travelperk, Vincci Hoteles and Wah.
It also has the collaboration of the associations AEPT, AEVEA, AVASA Travel Group, Event Managers Association, GEBTA and Travel Advisors.
Natalia Ros and Óscar García, co-founding partners of Forum Business Travel & MICE, emphasize that “ISBTM was bornó with the aim of providing a space ú useful, inspiring and reference for professionals in Business Travel and MICE, and in this third edition we confirm that we are fulfilling that purpose. The quality of the content, the profile of the attendees and the commitment of the sponsors and partners consolidates the summit as an essential event to anticipate trends and share experiences in a changing environment.