The MICE industry in Spain could grow by 20% this year compared to 2019.

The meetings industry will bill 13.367 billion euros in 2023, up 8.55% over 2019 and 28% over the previous year, according to a report by Braintrust commissioned by the Spain Convention Bureau. Forecasts for 2024 call for a volume close to 15 billion, which would represent a 20% increase over the pre-pandemic figures.