Forum Business Travel, side by side with travel managers to manage the reactivation of the travel industry.
Forum Business Travel faces the year with the main objective of helping travel managers in a scenario of reactivation of business travel. To this end, it has designed, together with the Sponsors Committee, a training program in which classroom sessions and activities will be complemented with live broadcasts and networking tools, as well as new content closely linked to current affairs, technology and sustainability.
The Sponsors Committee of Forum Business Travel held yesterday its annual meeting with an agenda focused on the prospects of revival for business travel. The guidelines for the period of uncertainty that still lurks over the sector are set out in a comprehensive training program to help travel managers manage the recovery.
The calendar will be developed in 12 sessions 12 sessions híbridas en las que, junto a la parte presencial —siempre que las restricciones a lo permitan— se añThe new broadcasting platform will also include streaming broadcasts, as in 2020, but during this year through a new broadcasting platform with functions such as online networking.
Segón commented Natalia Ros, co-founding partner of FBT, «the adaptation to the new scenario has been conditioned by the need to adapt to the new scenario;n to the new scenario has been conditioned by the dependence of the measures to face the pandemic, the prohibitions of the companies to the attendance in person of their employees to events, the greater dependence of the technical resources and the complexity of the contents in a very changing environment».
Despite this, the training platform for corporate travel managers held last year 13 webinars, 2 purely face-to-face sessions and 7 hours, both in Madrid and Barcelona. This course will recover the sessions that could not be held in Bilbao and Valencia, so there will be two calls for the Basque Country and two for the Levant. We want to consolidate the territorial expansion of our program to provide facilities to new company managers," explains Óscar García, founding partner of FBT.
On the other hand, the growth of the travel managers community continues to advance, with a total of 223 new members last year. Streaming broadcasts have also enabled the company to reach audiences in other parts of Spain and Latin America. This evolution has also been seen in the group and the Linkedin page, which have already exceeded 2,000 members and followers, with an increase of 14.5%.
Representatives from Air Europa, Air France-KLM, Amadeus, American Express Global Business Travel, Apartool, Diners Club Spain, Free Now, Globalia Corporate Travel, Meliá Hotels International, NH Hotel Group, Sixt Rent-a-Car and Uber for Business are committed to maintaining and growing the community of travel managers, supporting the revival of the business travel segment and restoring interaction between buyers and sellers to improve products and services.
In addition, Forum Business Travel is approaching the year with other projects, such as internationalization, which has already begun with events in the Italian market, and social activities for its members;for its members, including a golf clinic day, a golf tournament and a charity event at Christmas, without forgetting the celebration of the 10th anniversary of its foundation, which could not be held in 2020.