Forum Business Travel evolves its image to include the Events sector
The Forum Business Travel community has renewed its brand image, website, blog and communication channels, as well as the orientation of its sessions and activities, to respond to the training needs of event organizers, without losing the focus on corporate travel managers, as it has been doing so far. Thus, it has added the word "Events" to its logo in order to incorporate in its programming specific seminars for the MICE segment.