Cecilio Martell, new director of Nautalia Empresas, reinforces its personalized service model
Nautalia Empresas, the division specialized in corporate travel of the Travel Live group, has appointed Cecilio Martell as the new director of the business unit, as part of an internal restructuring that seeks to strengthen its value proposition and respond to the evolution of the corporate segment.
Nautalia Empresas, the division specialized in corporate travel of the Travel Live group, has appointed Cecilio Martell as the new director of the business unit, as part of an internal restructuring that seeks to strengthen its value proposition and respond to the evolution of the corporate segment.
With this new organization, two key areas for business development will report directly to Martell: Operations, led by Rosa María Martín, and Customer Maintenance (Account Management), led by Marta Fernández. This consolidated management team will enable the company to advance in service specialization and improve the experience of corporate clients, adapting to the new demands of flexibility and sustainable profitability.
The company frames this change in a strategy of alignment with the objectives of the Travel Live group, chaired by Rafael García Garrido, which seeks to strengthen the position of Nautalia Empresas as a strategic partner in the integrated management of business travel. Among its priorities are the personalization of the service, the intelligent use of technology and sustainable growth, based on long-term relationships with client companies.
“This new stage represents an opportunity to strengthen our value proposition in a sector in full transformation. We are committed to a model that combines technology, proximity and efficiency, with the commitment to continue building strong relationships with our corporate clients," said Martell after his appointment.
Career history
With more than two decades of experience in the tourism sector, Cecilio Martell has developed his career in the field of corporate travel, holding management positions in leading companies in the market. His career is marked by the promotion of business development projects, customer loyalty and digital transformation of services.
Since joining Nautalia Empresas, he has led key initiatives for the expansion of the unit and the implementation of technological solutions that have contributed to improving both operational efficiency and user experience.
With his appointment, Nautalia Empresas consolidates a stage of growth focused on service excellence and the integration of sustainability as a strategic axis. The company aims to consolidate its position as a reference in corporate travel management, combining innovation, proximity and commitment to the customer in an increasingly demanding and digitalized business environment.