Benefits of using technology at events, according to Mice in the Cloud

Mice in the Cloud, the real-time booking platform for event spaces in Spain, has just published a study on technologies applied to events. According to its conclusions, the use of social networks in corporate communication influences how meetings are planned, executed and evaluated.

 

The objective of this study, a pioneer in this segment, is to provide a practical overview of the technologies available to event organizers before, during and after the event. In addition, examples are provided of companies that can help the organizer to carry out his work.

Not surprisingly, the evolution of new technologies and the use of social networks in corporate communication are influencing how events are planned, executed and evaluated. Therefore, Mice in the Cloud analyzes the changes and improvements that the implementation of this type of process is bringing to the meetings and incentives industry.

According to the report, the benefits of using technology in events are:

- Proactive monitoring of compliance with industry codes of conduct.

- Transparency in the management and costs of an event.

- Possibility of event ROI calculation.

- Management control and cost optimization.

In this regard, Óscar García co-founding partner and CEO of Mice in the Cloud, explains that “the application of technology in events is a growing need and organizers are relying on it to transform attendees into participants”.