Alliance for Mice presents its objectives for strengthening the sector

Alliance for Mice (A4M), the strategic grouping formed by the associations EMA, I&M+, MPI Iberian Chapter and SpainDMCs, has made its official presentation at the Intercontinental Hotel in Madrid. According to its promoters, the objectives are the exchange of knowledge, the creation of synergies, the professionalization of the sector and the dissemination of the importance of this activity.