45% of companies that organize events increase their revenues by 10%.
According to the Spanish Association of Event Agencies (AEVEA), this industry employs more than 87,000 people and generates 12 billion euros in our country. Within the marketing strategy of any company, events play an essential role. The latest data show that 45% of the companies that organize events increased their revenues by more than 10%.
Within the marketing strategy of any company, events play an essential role. Their organization is key to raise corporate reputation, but beyond the attention to detail is the creativity applied to their format and content.
Whether to promote a new product or simply to have a closer contact with customers, events are an action aimed at achieving greater loyalty.
“Digitalization opens up a whole world of possibilities within event organization, helping us to capture the attention of a consumer who wants to engage with all five senses”, say spokespeople for MCI Spain & Portugal.
MCI Spain & Portugal reveals that “the secret to the ésuccess of an event, beyond” its planning, is to get attendees to identify themselves, so personalization” is fundamental”.
To achieve this, try to escape from common scenarios and explore new avenues: “the key to achieving the highest level of personalization” is to find the perfect balance between creativity and strategy; and the best way to achieve this is through methodologies” that allow us to engage in an open dialogue between our creative team and our clients to build something” unique that allows them to differentiate themselves from competitors”, they say.
Booming trends
Given the number of events taking place in Spain, making a difference has become a must. “To make a mark, you have to be clear, first of all, about what you want to communicate, in addition to other important factors such as the company's identity, its position in the market and what its competitors are and what they are doing”, reveal from the agency.
The bid to present something groundbreaking can focus on a host of resources: from summoning attendees to an unusual venue with surprising catering and ambience to relying on immersive and interactive techniques such as augmented and virtual reality, QR codes, role-playing games, artificial intelligence, 3D projections…
“Digitalization opens up a whole world of possibilities within event organization, helping us to capture the attention of a consumer who wants to engage with all five senses”, say spokespeople for MCI Spain & Portugal.
The importance of creativity
An event that will remain in the memory of the attendees is the goal that must prevail when designing it. If we manage to make the public evoke the memory as an unforgettable experience, we will make the brand image transcend and expand," says the agency, which in 2023 has expanded its client portfolio, signing new management services agreements with local and global accounts in the pharma, ICT and consulting services sectors.
Creativity, along with good planning and strategy, is the hallmark of MCI Agency, which has expanded its team with new additions to this department. Once again, it has been demonstrated that Spain is positioning itself as one of the main creative hubs in the market, and in our case, as a global engagement marketing agency, we are proud to always be at the forefront and lead this movement for all our global clients from Europe," concludes the expert.