Planeta Incentivo', the new commitment from American Express Meetings & Events España

American Express Meetings & Events España has presented in Madrid “Planeta Incentivo”, a new initiative launched by the events unit of American Express Global Business Travel España to strengthen the specialization in the design and planning of incentive trips.

The progressive reactivation of budgets aimed at this type of travel by companies, coupled with the challenge of immersing the attendee in a unique and groundbreaking experience, are the engine on which this new project is based.

The idea arises under a 360 approach, with a multidisciplinary team that offers a comprehensive service to maximize the life cycle of the event through all the elements that revolve around the journey: creative conceptualization, planning and logistics, on-site assistance, budget optimization and comprehensive communication plan before, during and after the trip.

Through “Planeta Incentivo”, American Express Meetings & Events aims to make attendees true cultural experiences immersion in the chosen destination, experiences that are difficult to experience individually.

All of this aligned with the trends that mark this type of travel: increasing prominence of local culture and gastronomy, solidarity, environment, corporate social responsibility, free time and, ultimately, the most authentic and human of each destination.

Alberto Mestre, director of American Express Meetings & Events España, stresses that it is no longer just a matter of looking for new innovative destinations, but of giving a twist to traditional destinations, both in the approach to activities and in pre- and post-trip communication. In this sense, being socially responsible or incorporating technology as an ally at the service of the user experience will help us to achieve the desired effect.

This clear commitment to incentive travel also responds to the forecasts of the Global Meetings Forecast 2016 of American Express Meetings & Events, which predicts a clear prominence of incentive travel in the coming years compared to other types of events carried out in the corporate environment.