Companies that implement ESG improve the ROI of their corporate activities by 28%.

Companies that implement ESG strategies in their activities can realize measurable benefits, such as a 30% reduction in operating costs through effective resource management or increased employee engagement, which amounts to 40%. On average, the ROI of your corporate activities improves by 28%.

The sustainable transformation of the events market is reshaping industry standards around the world.

According to a new report from the Events Industry Council, 92% of corporate decision makers believe it is critical to integrate ESG (Environmental, Social, Governance) policies into their events, while 85% of stakeholders prefer to work with organizations committed to verifiable sustainable practices.In this sense, the events industry is evolving to a model where sustainability and positive social impact are strategic imperatives, not optional. Companies that implement sound ESG strategies report a 28% improvement in the ROI of their corporate activities.

To assess commitment to sustainability, organizations turn to rating platforms such as EcoVadis, with its EcoVadis Silver certification. MCI Group is one of the recent winners of this distinction, through which the industry's maturity in sustainability standards is exemplified.

TANGIBLE BENEFITS

Companies that implement ESG strategiesin their activities can obtain measurable benefits such as30% reduction in operating costss through effective resource management; higheremployee engagement amounting to 40%; a significant improvement in corporate reputation; access to markets and partners that prioritize sustainability and a new paradigm of sustainable action, among others.

In addition, the transformation of the sector includes the adoption of an environmental impact measurement technology, the integration of local communities into the value of the company's products and services, and the integration of local communities into the value of the company's products and services;inclusion of local communities in the value chain, the transparent management system in the management of resources and the inclusion and accessibility strategy.

"The industry is undergoing fundamental changes in the way it measures campaign success," explains Sonia Nicolaou, director of procurement and sustainability at MCI Group in Spain and Portugal. It is no longer just about traditional metrics, but about creating a demonstrable positive impact on society and the environment," she says.