The training course on generative artificial intelligence applied to event organization was held on January 29 and 30 at The Westin Madrid Cuzco hotel, bringing together event planners, event agencies, and professionals from supplier companies in the sector interested in improving their productivity, optimizing processes, and enhancing the customer experience through the use of new technologies. Read more
After the success of the course on artificial intelligence in business travel, Forum Business Travel & Events announces a new edition of its training program, this time focused on the MICE segment. Read more
After the enormous success of the course dedicated to artificial intelligence in business travel, held last May, Forum Business Travel & Events launches a new edition of its Generative AI Course, this time specifically oriented to professionals in the MICE segment. It will take place on January 29 and 30, 2026, at The Westin Madrid Cuzco, in two intensive days with an eminently practical agenda. Read more