In the dynamic world of corporate events, measuring return on investment (ROI) is crucial to evaluating the effectiveness and success of each initiative. In Spain, where the event industry continues to flourish, event professionals must be equipped with sound strategies to optimize ROI and justify every euro invested. Here are some practical strategies. Leer más
Business demand, interest in face-to-face meetings, conferences and events, and positive momentum in the travel industry over the past six months continue to drive growth in business travel, according to FCM Consulting's latest Global Trends Report. The strong performance is seen across all segments. Leer más
Zaragoza, Palma de Mallorca and Seville are among the three cheapest in terms of airport parking, followed by Alicante and Valencia, according to a study by Parkvia. In addition to comparing current prices, the company has also drawn up a forecast of price trends up to 2026. Leer más
In recent years, Madrid and Barcelona have traditionally been the leading cities in terms of tourism and events in Spain. However, Valencia and Málaga are rapidly emerging as important competitors in this field, according to data provided by Consultia Travel. A crucial factor has been the work of local convention bureaus. Leer más
Although travel providers favor direct connections with consumers, the sheer number of choices overwhelms travelers, making them feel less confident in their booking decisions. This is the main conclusion of a study conducted by Travelport. Eighty-eight percent of respondents would prefer to see all options and fares on a single screen. Leer más
