What is neuroscience and how can it help meet career goals?

NIEVES PÉREZ, director of the NEUROCIENCE AND EDUCATION ASSOCIATION

 

Decía Antoine de Saint-Exupéry: “If you want to build a ship, do not start by fetching wood, cutting planks or distributing work. Evoke first in men and women the longing for the free and wide sea”.

Professional objectives, así as other goals in our life always originate in “our heads” and are the product of our personal motivations or passions. The human being is the único animal capable of classifying its existence in past, present or future and our mind has an impressive visionary ability from which the great ideas or the most revolutionary inventions arise.

However, man is also aware of his own limitations and fears, so that he is often held back by some of them before achieving his goals.

Neuroscience analyzes, contrasts and measures the neural activation processes that take place in different brain areas and that determine who we are, how we behave and what determines what we want to achieve, as well as the factors that influence our performance.

Knowing the functioning of such processes and the functioning of the brain we can learn to know ourselves better ourselves, we can train our talents efficiently and harmoniously, elaborate strategic plans realistic plans adapted to the way our brain assimilates, increase our performance and vitality, make decisions;decisions more accurate, protect ourselves and protect our workers from stressful overloads, avoid illness, understand the needs of our colleagues, optimize and protect our workers from stressful overloads, prevent illnesses, understand the needs of our colleagues, In addition to this, it is also important to optimize communication within the teams, to know the behaviors of our customers, to increase sales and to promote the success of the company.

Many studies show that our decisions and our actions are predominantly determined by our emotions. Neuroscience allows to deepen and understand the biochemistry of emotions and to provide tools to manage them. It allows to analyze the factors that influence the mood state of our customers, helps to determine the conditions conducive to work areas and to create the right team environment in the company to achieve our professional goals.

Whether it is the design of the room for an event, the program of the event, the planning of an incentive trip, the creation of a rental car business, or the creation of a car rental business, it helps to create the right team environment in the company to achieve our professional goals;Whether it is the creation of a car rental business or the flight from the Maldives to New York, the knowledge about our mind will make our services and the quality of our services increase and be optimally adapted to the needs and desires of our customers, thus improving the success of our companies.