Travel Advisors Guild addresses the digital challenge at its annual meeting in Palma de Mallorca

Travel Advisors Guild, the group of independent agencies specializing in Business Travel & MICE, held last October 21 and 22 its annual meeting in Palma de Mallorca with the presence of more than a hundred guests, including partners and suppliers. TAG approaches its future with an emphasis on digital transformation, without forgetting the value of people.

 

The so-called Encuentro entre Amigos, which takes place every year in a different city, is a meeting point between the reference suppliers and the directors of the agencies associated with the group, which last year closed with a combined turnover of 498 million euros. Between January and September 2015, the increase in revenues compared to the same period of the previous year was 8.5%.

With two days of duration, this year's event was held at the hotel Meliá Palas Atenea in Palma de Mallorca, and was marked by a full agenda with a press conference on Mallorca as a MICE destination, a plenary session on digital transformation, a tour of the patios of the MICE industry, a visit to the most important events of the year, a visit to the most important events of the year, and a visit to the most important events of the year;The event was marked by a full agenda with a press conference on Mallorca as a MICE destination, a plenary session on digital transformation, a tour of the most emblematic courtyards of Palma, a 4×4 route through the lesser-known places of the island and the traditional gala dinner.

For the first time, the Encuentro entre Amigos, presented an app, developed by Even Two, so that participants could consult the agenda of activities and the main locations, as well as interact with each other.

Among the reflections of the plenary session, TAG said that digital transformation is a management challenge for companies, but it is also a business opportunity that must be addressed in order to adapt to the new times. He also believes that digital transformation influences the entire value chain of a company and requires reflection on the business model.

The agency group argues that, in a context of technological revolution, new ways of attracting travelers are necessary, and to this end it is essential to integrate digital communication into the business. In any case, Travel Advisors Guild stresses that “the most important thing of all are the people”.

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