How can you get more out of events through an app?

DOMINGO WIDEN, commercial advisor of ORQUIDEA TECHNOLOGY GROUP

 

 

 

A customized app for an event is a powerful communication channel that contributes to increase attendee participation and engagement. It keeps them informed before, during and after, with real-time or scheduled alerts, special activities, relevant news and many other interesting contents. It is an excellent formula to obtain greater involvement.

Another aspect to take into account when evaluating an app is its real possibility to allow and encourage networking among attendees, a simple way for them to establish contact with others and share interests. Likewise, the app's interaction with social networks adds value and awareness to the event and the brand.

One of the biggest headaches for organizers is last-minute scheduling. Having the ability to execute the modifications in real time is one of the greatest advantages that a dedicated application can offer.

In addition, they can be monetized, because they constitute an interesting visibility platform for potential sponsors or collaborating companies. It is necessary to evaluate different possibilities of generating income, from exclusive sponsorships to banners and exhibitor alerts. In any case, the app must be in tune with the organizer's marketing strategy.

Finally, some tips on security. It is good to make sure that the application is hosted on guaranteed servers and, if the event is large, with ample traffic capacity. It is also advisable to have a technical support for any eventuality. It is also logical to program it so that it can be used on any device and operating system (IOS, Android, Windows, Blackberry, etc).

The proper functioning of the app is influenced by the technical conditions of the chosen space. Ideally, you should have the opportunity to try a demo. If the chosen solution really meets the needs, the price, although important, can have a relative weight.