Professionals in the travel and corporate events sector are embracing the advances generated by artificial intelligence with enthusiasm, but also with caution. The Innovation Summit Business Travel & MICE, held yesterday in Madrid with the attendance of nearly 300 delegates, bets on new technologies as a complement, not a substitute, for the human factor, an essential element in an industry that claims the power of creativity, networking and presence,
Read more
The first edition of Innovation Summit Business Travel & MICE, an initiative of the training platform Forum Business Travel, closed yesterday an intense day with presentations and discussions around 40 representatives of the different segments of business travel and corporate events, from airlines, hotel chains and travel agencies, to mobility providers, technology or consulting, as well as professional associations, travel managers and frequent travelers.
Read more
The experts gathered by the training platform Forum Business Travel at the first edition of the Innovation Summit Business Travel & MICE (ISBTM), held this week in Madrid, have agreed in pointing out that technologies such as artificial intelligence (AI) are coming but, in the words of Teresa Casulleras, from the Travel and Events department of Merck Group, &ldqu;aacute;as artificial intelligence (AI) is coming but, in the words of Teresa Casulleras, from the Travel and Events department of Merck Group;The technology such as artificial intelligence (AI) is coming but, in the words of Teresa Casulleras, from Merck Group's Travel and Events department, "it has to be adapted to the needs of the users".
Read more
Professionals in the travel and corporate events sector are enthusiastically, but cautiously, embracing the advances generated by artificial intelligence. The Innovation Summit Business Travel & MICE congress, held yesterday in Madrid and attended by nearly 300 delegates, is committed to new technologies as a complement to, not a substitute for, the human factor. Read more
The first edition of Innovation Summit Business Travel & MICE, an initiative of the training platform Forum Business Travel, closed yesterday an intense day with presentations and discussions of about 40 representatives of the various segments of business travel and corporate events, from companies;The event was attended by representatives from airlines, hotel chains and travel agencies, as well as mobility, technology and consultancy providers, in addition to professional associations, travel managers and frequent travelers.
Read more