The MICE sector reinforces its commitment to technology and social engagement

Ensuring the well-being and satisfaction of frequent travelers is one of the challenges facing the corporate travel segment. To achieve this, a number of changes must be made to travel policies. In this sense, "artificial intelligence (AI) and machine learning are improving the efficiency and experience of business travel," said Amaya Cabello, global travel manager at IE Business School, at the Innovation Summit Business Travel & MICE (ISBTM) event, recently organized in Madrid by the Forum Business Travel & Events training platform.