The key to sustainable business travel is to mobilize the entire value chain.

Sustainability is becoming one of the key purchasing factors in business travel. This is what industry suppliers and corporate travel managers are finding. Although awareness is growing, the entire value chain needs to be mobilized to make travel more sustainable. Under the slogan "Travel with Purpose", Air France, KLM Spain and Forum Business Travel brought together yesterday in Madrid several experts with the aim of going beyond theory and proposing solutions.