Startups' difficulties in breaking into the corporate travel industry

Startups' difficulties in breaking into the corporate travel industry

Tourism has undergone a major transformation in recent years with the emergence of startups, which are also facilitating business travel with their technology and innovation. However, Spanish companies are still very cautious when it comes to entering into partnerships with these market "disruptors". Forum Business Travel addresses this reality in a pioneering study, conducted in collaboration with Amadeus Spain.