Business Travel & MICE industry adopts AI cautiously to add value to the hum factor

Professionals in the travel and corporate events sector are embracing the advances generated by artificial intelligence with enthusiasm, but also with caution. The Innovation Summit Business Travel & MICE, held yesterday in Madrid with the attendance of nearly 300 delegates, bets on new technologies as a complement, not a substitute, for the human factor, an essential element in an industry that claims the power of creativity, networking and face-to-face attendance.