These are the vectors that are shaping mobility management
Flexibility and sustainability are increasingly becoming key aspects of mobility. The needs of individuals and companies are evolving, and solutions such as vehicle leasing and the electrification of corporate fleets are becoming a priority.
Fernando Rumoroso, Commercial Director of Athlon España, mobility provider, summarizes the key trends that will dominate this field in 2025:
Renting as a mobility model
Renting is positioned as an essential option for those seeking mobility adapted to the challenges of the future”. This model allows companies and individuals to have access to the latest generation vehicles without having to buy them, avoiding depreciation and maintenance.
In addition, in a context of constant changes in emissions regulations and traffic restrictions, leasing ensures that users always have a vehicle suitable for driving in any scenario.
New vehicle technologies
The latest generation of vehicles is revolutionizing driving thanks to technological innovations that increase both safety and comfort. Advanced driver assistance systems (ADAS), integrated connectivity, remote software updates and digital displays are just some of the enhancements that are now part of the industry standard.
These technologies not only make driving more intuitive and enjoyable, but also reduce the risk of accidents. In the leasing model these advantages are maximized, since you always have access to the most modern vehicles, equipped with the latest innovations, without worrying about wear and tear and technological obsolescence.
The rise of hybrid vehicles
Although pure electric vehicles have been the focus of attention in recent years, by 2025 non-plug-in hybrid vehicles could lead the market due to their versatility and reduced dependence on charging infrastructure.
These vehicles combine internal combustion engines with electric motors, which guarantees them greater autonomy than those with only electric charging. That is why they are ideal for those looking to reduce emissions, but who may not be ready to switch to 100% electric.
Electrification of fleets
Electrification is marking a before and after in mobility, especially in business fleets. Electric and hybrid vehicles have shown sustained growth, consolidating themselves as an attractive option for reducing emissions and operating costs.
While plug-in hybrids are gaining popularity for their versatility and lower dependence on charging points, electrics stand out as ideal for urban commuting thanks to their zero local emissions and lower cost per kilometer driven.
Renting facilitates this transition, allowing users and companies to access the latest generation of electrified vehicles, as well as all the associated services, including charging, thus adapting to the needs of each environment.
Rules of the road and restrictions
In Europe, low-emission zones are increasingly redefining the urban mobility landscape. These restrictions, which aim to reduce pollution and encourage the use of more sustainable vehicles, are prompting individuals and businesses to rethink their transportation choices.
Leasing presents itself as a strategic solution for accessing vehicles that comply with these regulations without having to compromise on ownership.
"Flexibility and sustainability are no longer options, they are necessities," says Rumoroso. In this new scenario, it is key to adapt, and the good news is that we have tools and solutions that make this change, in addition to being possible, also accessible to everyone," he concludes.