Four steps to engage travelers in policy enforcement
Encouraging travelers to comply with corporate travel policies can make a big difference. A study released by CWT Solutions Group shows that savings of up to 15% can be achieved. To that end, it recommends four actions that can help meet this goal.
The white paper
Behavioral Management: A New Way to Think About an Old Problem” is focused on making travel data more visible and increasing traveler accountability to adhere to corporate travel policy standards.According to Katie Raddatz, head of CWT Solutions Group Americas, “travel departments spend a lot of time and resources getting the best corporate deals to keep costs down, but often travelers think the policy doesn't apply to them or are simply unaware of the policy. Enforcing the policy effectively is usually one of the toughest aspects of travel management but it is also an area where the lost savings are significant.
CWT Solutions Group has developed a system to encourage traveler engagement called Traveler 360 (T360) that explores how to train travelers to increase policy compliance. The four stages of T360 are:
1. Analyze. Start with an analysis of potential savings and different traveler segments to uncover incidences related to non-compliance. 2. Educate. Traveler point cards are created to educate target audiences using familiar terms and language. Their format allows for immediate execution. 3. Engage. Traveler point cards, containing individual reports, are sent directly to travelers. The clear information contained in the reports makes it easier for managers to talk to employees about their booking behavior. 4. Compete. Creating a program based on traveler gamification techniques promotes positive behavior on the part of travelers by introducing motivational and logical elements that provide incentives for travelers to comply with the policy. 5.