Fitur 2022 doubles professional participation in a key edition for recovery

Fitur 2022 has closed with a balance that far exceeds initial expectations: a total of 111,193 attendees, including 81,193 professionals from 127 countries throughout its first three days, and 30,000 in its two days of opening to the public. The digital call of its Live Connect platform counted 33,286 registrations, 10% above expectations.

It is estimated that the movement of arrivals to the fair held last week has generated an impact on the Madrid economy of more than 150 million euros.

The representation of companies, countries and destinations  have placed Fitur 2022 in figures close to the pre-pandemic editions, with    6,933 participants  ——600 exhibitors holders— from 107 countries, of which 70 attended with official representation. Likewise, the web traffic grew by 90%, reaching 150,000 unique users, twice as many as in 2021.

The participation of tourism ministers from 21 countries and 4 official delegations; the active role of the World Tourism Organization; and the presence of Spanish authorities from all administrations, as well as the participation of the Spanish authorities from all over the world;olas of all the administrations, headed by the kings and the president of the Government, “han hecho de Fitur una edición de claro impacto en la reactivación del sector”, según la organización.

The impact of the fair has likewise been reflected in the extensive international media coverage recorded, with 3,981 journalists accredited from 40 countries, almost double that of May 2021.

The impact of Fitur's channels onsocial networks has also doubled, with more than 6 million impressions and 90.000 interactions with the fair's profiles, as a result of the 1,200 posts published on its channels for the broadcasting of the event.

Fitur currently has a community of more than 263,000 followers, of which more than 8,000 joined last week. It was trending topic on Twitter two consecutive days in Spain and one in the Dominican Republic, Fitur 2022's partner country.

The digital reach of the hashtag #Fitur2022 on all platforms has exceeded 600 million potential impacts, making this edition the best to date in social networks.

Along with the wide range of content presented throughout the 8 pavilions of Fitur by the various companies, countries and destinations, Fitur hosted hundreds of activities, forums and presentations and the various proposals to boost the market in its proposals for the monographic sections Fitur Techy, Fitur Techy, Fitur Techy and Fitur Techy;Fitur Techy, Fitur Know How, Fitur MICE, Fitur Screen, Fitur LGBT+, Fitur Talent, Fitur Woman and Fitur Lingua, along with the Travel Technology space, the Fitur Next Sustainability Observatory, and the premiere of Fitur Cruises.

 

It was also the setting for the presentation to companies and professionals in the tourism sector of the Helixa Experience Center, the result of Ifema Madrid's innovation center aimed at promoting the adoption of cutting-edge technology in trade fair activities. It is a collaborative platform of knowledge and innovation designed to inspire and accompany the business network in the transformation and evolution towards new models of activity and business that open the metaverses.