Art and inspiration for events at Fresh Conference in Barcelona

The Hesperia Tower hotel in Barcelona hosted the fourth edition of the Fresh Conference, organized by Meeting Design Institute (MDI) and held for the first time outside Copenhagen. More than 170 attendees were able to learn first-hand about the latest innovations and techniques in M&E, in addition to a full program of activities and conferences on the importance of art and inspiration in the organization.

 

The venue chosen for the exhibition held between June 21 and 23 was Hesperia Tower, where attendees were able to enjoy an innovative staging in the hotel's Gran Salon Cosmos: a space of 1,600 m2 and 8 m high in which various activities and conferences were held during the three days of the event.

The establishment actively participated in some of the activities that took place during the conference, such as Evolution&Food, a performance in which the attendees were shown the evolution from the Stone Age to the Stone Age;The Art&Food, which used film, literature, music and painting as a common thread to bring a new concept of innovation to the public, and the Evolution&Food, a performance that showed attendees the evolution from the Stone Age to the future through food, or in Art&Food, which used film, literature, music and painting as a common thread to bring a new concept of innovation to the public.

In this edition, Fresh Conference will feature presentations by experts and professionals related to the M&E sector, such as Horge Pérez, director of I+DE, professor Christof Breidenich or Michael Jackson, one of the most internationally renowned speakers on business, marketing and communication. In addition, the event also developed activities related to yoga, meditation and networking.